Brand design qualified as honorable mention in the Food Academy Logo contest.
The purpose of this project is to create a concept that focuses on the bond between the historical connotation of Villa Sorra and the natural environment that sorrounds it.
The logomark is basically a line that contours the original structure of the mansion with the small tower on top. Then it continues as a circle, which represents the circular path leading to the entrance of Villa Sorra. It serves as a link to an oak leaf, a synthesis of the flourishing garden around the mansion.
The logomark is basically a line that contours the original structure of the mansion with the small tower on top. Then it continues as a circle, which represents the circular path leading to the entrance of Villa Sorra. It serves as a link to an oak leaf, a synthesis of the flourishing garden around the mansion.
The two colors chosen recall the bricks used for the construction of the mansion.
In the logotype a serif font is merged with a sans-serif font, respectively used to refer to the history and architecture of Villa Sorra and to tie in with the minimalism of the logomark.
